Pay-per-click (PPC) advertising has been the standard-bearer in online advertising models. It all started with the Google search engine that began using keywords that people searched in their engine to determine where to place ads through a content-generated ad placement system.
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| Expiry period | Lifetime | ||
| Made in | English | ||
| Last updated at | Sat Nov 2025 | ||
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| Total lectures | 1 | ||
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| Short description | Pay-per-click (PPC) advertising has been the standard-bearer in online advertising models. It all started with the Google search engine that began using keywords that people searched in their engine to determine where to place ads through a content-generated ad placement system. | ||
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